{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Ep.31 - How to improve your outbound strategy with Ryan O'Hara, VP of Growth and Marketing, LeadiQ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ba49c3af\"></iframe>","width":"100%","height":180,"duration":3103,"description":"Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online.\n\nHe shares that \"the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%.\"\n\nSales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more.\n\nFind out more in this episode:\n\n •The first thing you should change is your outbound strategy and how.\n •How to build a brand archetype for your brand and why you need it.\n •How to involve your teams to be the face of your brand.\n\nTune in and enjoy!","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}