{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"Making sales enablement unsuck","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ba55add0\"></iframe>","width":"100%","height":180,"duration":2028,"description":"61% said sales enablement was useless on Bravado (yikes). While the community is very direct, there's a couple of reasons sales enablement doesn't succeed.We talk about the problems, how to overcome them - and share one or two counter-intuitive approaches you can take.Key pointsThe problems sales enablement can solve (04:08)Why sales enablement matters (06:59)It should be called revenue enablement, here's what they do (09:12)What folks should you hire? (13:00)Recruit your top rep to do coaching (15:41)Sales enablement to actively participate in sales calls (27:55)Wrapup (29:28)If you want to see the show, check it out on YouTube: https://www.youtube.com/@growblocks/podcasts","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}