{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Surfside PPC Podcast","title":"Google Ads Assets and Ad Extensions Explained - Surfside PPC Podcast Episode 29","html":"","width":"100%","height":180,"duration":755,"description":"Google Ads assets, formerly ad extensions, are the parts of your ad that show up around your headlines and descriptions. In episode 29 I go through every asset type one by one, what each does, which I recommend, and which I would skip. I also pull up a plumber near me search to show what they look like when they serve.\n\nGoogle renamed ad extensions to assets in 2022, and I still prefer the old name. Every asset gets its own performance report, so you can see which sitelink, headline, and long headline performs best. Google takes your assets, figures out what works from your conversion data, and builds what it believes is the best ad.\n\nTurn on every asset type that fits your business. That does not mean use every single one. Do not follow what I did with my newest campaign, which I launched with no assets at all.\n\nBusiness name should be your name or your URL. Business logo should be square, and think of it as an icon rather than a text heavy logo, since Google shrinks it to about the size of a favicon.\n\nUpload multiple images. For a medical office you often see a photo of the doctor, and for local service companies you see the team or somebody working outside the truck. Google serves what performs best.\n\nSitelinks are one of the biggest ones. Run at least four, and really six or more. An HVAC company can run eight: AC repair, furnace installation, financing, service areas, contact us, reviews. Use them to sell your services and send people to pages built to convert.\n\nCallouts are 25 characters or less, just quick selling points. Financing available, five star rated, 500 plus reviews, in business 20 plus years. Do not repeat your headlines word for word. Structured snippets are a header with four values under it, like oil change, brake service, and tire rotation for an auto shop.\n\nCall assets replaced call only ads. If you are wondering how to run call ads now, this is the answer. Put call assets on your responsive search ads, and Google tracks the call.\n\nI would...","thumbnail_url":"https://img.transistorcdn.com/ch9wP1_FaBYT3PWt5oqHZzyILXU0mypaF_bUOeWIGg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmM5/MjUwNWIwYjllZGU0/ZTM2OTJiNDcwNDdk/NTc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}