{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Don't Say Content","title":"Marketers Are Actually Business Strategists (If You Do It Right)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ba8b7a2c\"></iframe>","width":"100%","height":180,"duration":1912,"description":"Is marketing a creative or business role?We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself.In this episode, we explore how founders/CEOs can deploy their marketing function to focus more on business strategy, and what comes first (no, no - not the chicken or the egg, the business strategy or the go-to-market strategy). Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/","thumbnail_url":"https://img.transistorcdn.com/BL7fQVomnTvvn7hq3IcyZZ7w4kx-6poRcyRd24IEwpg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzBl/YzFkOTc1YmIzMmJi/Njc2MTNkMTgyMTdl/YzgzYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}