{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Story of Scale","title":"Why You're Undercharging (And How to Fix It Without Losing Clients)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/baa87cf5\"></iframe>","width":"100%","height":180,"duration":2254,"description":"Most business owners know they're undercharging. They just can't bring themselves to do anything about it.\nIn this episode Harris and Chad tackle pricing...not as a math problem, but as a story problem. Because the moment a prospect is focused on your price, you've already lost the value conversation. And that's a story failure before it's a sales failure.\nThey get into the real cost of underpricing — overextended teams, razor-thin margins, attracting the wrong clients — and walk through a practical framework for figuring out where your prices actually should be and how to get there without losing the clients you want to keep.","thumbnail_url":"https://img.transistorcdn.com/w6M9Gxtz2kn3SABcMt04e1uk43gkGK7e7yF0rTBBHeI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNTlj/MmE0MjhhN2NhMGY2/ZmNlMzgwNzZjNDk5/NjdlMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}