{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 1% Edge","title":"E74 - How to Build a Powerful Personal Brand on LinkedIn Using AI | Mandy McEwen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/baae42d0\"></iframe>","width":"100%","height":180,"duration":2365,"description":"In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on platforms like LinkedIn. They discuss how personal branding is essential for professionals at all stages of their careers, the importance of leveraging company content, and the evolving landscape of social media. Mandy shares insights on maximizing engagement through diverse content, understanding LinkedIn's algorithm, and utilizing AI for authentic content creation. The conversation also touches on the importance of building genuine connections and sharing personal stories to enhance one's brand.\nTakeaways\nPersonal branding is essential in today's digital age.\nEveryone with a LinkedIn profile has a personal brand.\nMaximizing relationships is key to personal branding.\nYou can leverage your company's content for personal branding.\nChoose platforms based on where your audience spends time.\nLinkedIn's algorithm is now more relevancy-based.\nEngagement through commenting is crucial for visibility.\nDiverse content types enhance engagement on LinkedIn.\nAuthenticity in storytelling builds trust and connections.\nMandy's Next Wave membership helps entrepreneurs establish their brand.\nConnect with Mandy: https://www.linkedin.com/in/mandymcewen/\n- Carlos and the 1% Edge Team\nConnect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/\nVisit Carlos Nouche’s website here: https://carlosnouche.com/\nListen to The 1% Edge on these podcast platforms: \nSpotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2\nApple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904\nAmazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge\n#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills...","thumbnail_url":"https://img.transistorcdn.com/rgoPozmqxOquZFiN7K2reWwvAKCexa9oxlrwdQazAHg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZWQ4/Y2U4MjVmZWQ3MDJj/MWY2NDQ0MTMxYjdh/MGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}