{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 1% Edge","title":"E74 - How to Build a Powerful Personal Brand on LinkedIn Using AI | Mandy McEwen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/baae42d0\"></iframe>","width":"100%","height":180,"duration":2365,"description":"In this episode of the 1% Edge podcast, Carlos Nouche speaks with Mandy McEwen about the significance of personal branding in the age of AI, particularly on platforms like LinkedIn. They discuss how personal branding is essential for professionals at all stages of their careers, the importance of leveraging company content, and the evolving landscape of social media. Mandy shares insights on maximizing engagement through diverse content, understanding LinkedIn's algorithm, and utilizing AI for authentic content creation. The conversation also touches on the importance of building genuine connections and sharing personal stories to enhance one's brand.TakeawaysPersonal branding is essential in today's digital age.Everyone with a LinkedIn profile has a personal brand.Maximizing relationships is key to personal branding.You can leverage your company's content for personal branding.Choose platforms based on where your audience spends time.LinkedIn's algorithm is now more relevancy-based.Engagement through commenting is crucial for visibility.Diverse content types enhance engagement on LinkedIn.Authenticity in storytelling builds trust and connections.Mandy's Next Wave membership helps entrepreneurs establish their brand.Connect with Mandy: https://www.linkedin.com/in/mandymcewen/- Carlos and the 1% Edge TeamConnect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/Visit Carlos Nouche’s website here: https://carlosnouche.com/Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness...","thumbnail_url":"https://img.transistorcdn.com/rgoPozmqxOquZFiN7K2reWwvAKCexa9oxlrwdQazAHg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZWQ4/Y2U4MjVmZWQ3MDJj/MWY2NDQ0MTMxYjdh/MGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}