{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Episode 166: Making Delivery Work: Carl Orsbourn & Meredith Sandland of Delivering the Digital Restaurant","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bab686b0\"></iframe>","width":"100%","height":180,"duration":1950,"description":"Without question, one of the foundational elements of our industry's future is food delivery. But, almost two years into the delivery revolution, many of us are still struggling with execution and profitability. But what if there was a roadmap that could guide us toward success?\nToday we chat with Carl Orsbourn & Meredith Sandland, authors of Delivering the Digital Restaurant. Together, we tackle the big ideas in the book and offer some actionable advice on how you can capitalize on the massive demand out there for food delivery.\nTIME STAMPED SHOW NOTES\n[2:30] Building the playbook: The Origin Story\n[6:08] Translating marketing: Understanding your niche's values\n[7:35] The right offering for the right location\n[8:20] Giving the customer what they want: Making money while experimenting\n[9:50] Converting your customers off the delivery platforms\n[13:40] Expanding revenue through delivery: How to serve your consumer demand\n[17:20] Ghost Kitchens: The fundamentals of success\n[20:47] Strategies for Surprise & Delight through delivery\n[24:50] The rise of personalization & The future of Dine-In: It all comes down to data\n[28:14] Shaping your restaurant to serve\n[30:23] A hopeful view for the industry\nTo pick up their book visit https://www.deliveringthedigitalrestaurant.com\nFULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\n________________________________\nCLICK HERE to Chat with Josh\nFree Download: 5 Steps to Achieve a 15% Net Profit\nWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:\nFULL COMP\nRestaurant Marketing School\nThe Playbook\nIndustry Town Halls","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}