{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 246: How To Choose Your Market...","html":"","width":"100%","height":180,"duration":1505,"description":"One of the most frustrating things for me at the beginning of this whole game was that I didn't know what a market was... and there wasn't anybody who could really define it for me...   SALES STRATEGY SHORTCUTS?   Usually, I don't believe in shortcuts, but if you know your market, a lot of stuff just gets answered for you… and it’s much easier to pin down…   Your Messaging   What To Sell   The Funnel You Should Build. Existing companies I work with like this a lot because it helps them position themselves in relation to their competition   New people want this because it actually fills in a lot of the questions that get asked along the way.   For Example:   What should I sell?   Who am I talking to?   What kind of sales message should I create?   Choosing the right market is one of the major things that help to shortcut the game for real.   HERE’S THE PROBLEM…   There are some things that it's obvious that I need to teach; I can see everyone's struggling with X, Y, and Z…   However, there’s an area in my brain that I've NOT  quite uncovered yet and I keep trying to reach to it.   A few days ago, I woke up at five, 5:30 and spent three hours trying to figure out what question I should be asking…   I believe that questions invite revelation; therefore, I must be careful of the questions that I ask.   I always consider the questions and ask… and who I’m asking those questions to.   For example:   Am I asking broke people questions... or am I asking rich people questions?   In fact, I have a whiteboard where I list out the major questions that I feel I should start asking. I'm NOT trying to answer them, I'm just logging that I have that question.   Then when I get a little more clarity on what I need to be asking, I go to my bookshelves…   I buy a lot of books.   … and it's because I'm trying to create clarity on what question I'm hunting the answer for, so I don't get stuck in learning loops…   I just hunt the answer.   … and I've been hunting answers...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}