{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ADTENTION! The American Advertising Federation Tenth District Podcast","title":"Pushing Back on Advertising Tax Legislation","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bae0c5c0\"></iframe>","width":"100%","height":180,"duration":2412,"description":"AAF D10 Webinar - Pushing Back on Ad Legislation\n \nThe AAF D10 Webinar discussed strategies to oppose ad tax legislation, using Nebraska's experience as a case study. Robert Richardson and Cassi Warren detailed how they formed a coalition with the Nebraska Broadcasters and Press Associations, ANA, and the National Federation of Independent Businesses to oppose a 7.5% ad tax. They emphasized the importance of early preparation, building relationships with legislators, and leveraging national resources. Despite initial success, a reduced 5.5% tax on digital advertising was still imposed on large companies. The speakers advised staying informed, building local networks, and using personalized communication to influence legislative decisions.","thumbnail_url":"https://img.transistorcdn.com/0N8AUT14Vm9XQ_1Mwj41QZyIL8I6ZAj6QKX7TapLDh8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU0NDYvMTU3Mjg5/NTg5MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}