{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Commercial Break","title":"CTV-03: in conversation with Antonia Faulkner of Samsung Ads","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb111b17\"></iframe>","width":"100%","height":180,"duration":1770,"description":"Episode Summary\nAntonia Faulkner outlines Samsung Ads' unique position as a hardware giant evolving into a media powerhouse, leveraging data from one in three European smart TVs. The discussion covers Samsung's services like TV Plus (FAST), Cloud Gaming, and Art Store, all monetised via Samsung Ads. Key themes include data enrichment from TV, mobile, and gaming for precise targeting and measurement, the Samsung Insight Planner tool for pre-campaign planning, navigating European fragmentation and privacy via clean rooms, and why Samsung acts as publisher, data partner, ad tech, and trusted brand in the CTV ecosystem.————————\nPoints of Note on Samsung Ads\nSamsung Ads is the monetisation arm of Samsung's media division, launched ~10 years ago; it encompasses services on Samsung TVs and mobilesSamsung TV Plus: Free ad-supported streaming (FAST) service, available on all Samsung Smart TVs and mobiles; integrates linear, OTT, and VODSamsung Cloud Gaming: Streaming for games via TV apps (e.g., PlayStation), eliminating the need for set-top boxes; uses a controller on the TVSamsung Art Store: Turns TVs into art displays with high-resolution reproductions (e.g., textured Monet paintings); subscription for full accessSamsung News: Curated news service on Samsung devicesSamsung operates on ~1 in 3 smart TVs in Europe, providing vast scale and data on viewing habits across linear, streaming, and gamingData team (half of Faulkner's 25-person team) focuses on insights, analytics, product marketing, and ad experience designSamsung Insight Planner: Tool launched ~1 year ago; uses ACR (Automatic Content Recognition) and third-party data (e.g., Experian) to profile unreached audiences from linear campaigns (e.g., % of 18-34s missed)Mobile data overlay: Adds app usage from Samsung phones to CTV data (e.g., Expedia app signals travel intent alongside TV travel content)Privacy-forward: Household-level data only; uses clean rooms for matching (e.g., via IP); no individual-level...","thumbnail_url":"https://img.transistorcdn.com/viS3U7hc86pEiEG51L4U2BwVUXIIEDh95XEQUPlZrbQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZThh/M2FjNTg2MzFjZDRk/MDRlNWRhZmQ3ZGY1/YTZjMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}