{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Next New Thing","title":"Zapier is using AI to sell to AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb263742\"></iframe>","width":"100%","height":180,"duration":1927,"description":"Presented by Zapier\nhttps://zapier.com/\nEpisode Highlights / Timestamps\n00:00 Marketing to agents, not humans\n00:45 What “agent marketing” actually means\n01:30 How agents decide which products to pick\n02:15 What works: clean docs, fast pages, agent-friendly content\n03:54 How people are testing and tracking agent recommendations\n04:48 Is SaaS dead?\n04:57 Zapier’s CPTO vibe-codes a meeting recorder\n05:24 Why they still won’t cancel SaaS subscriptions\n06:27 When vibe coding is worth it (and when it isn’t)\n06:45 Software spend vs headcount spend\n07:57 The “War Council” Claude skill\n08:33 How it spins up subagents + personas\n09:54 How Wade built it fast using Cursor + Granola notes\n11:06 Skills as a commodity vs software as a business\n12:54 Using War Council for hiring decisions\n14:51 Using it to analyze sales performance + feedback\n16:21 Wade’s Cursor setup + switching between models\n17:42 Using Codex to critique Claude when it gets stuck\n18:09 How Wade structures personal context files\n21:18 Building an AI chief-of-staff system\n22:03 Using Zapier MCP to draft emails / run actions\n24:09 Getting 800 people at Zapier using Cursor / Claude Code / Codex\n25:39 Example: AI reviewing 4 massive spreadsheets fast\n31:03 The “NO” hat and staying focused\n32:06 Wrap\n 📄 War Council Skill (Claude Skill mentioned in the episode):\n https://docs.google.com/document/d/1CU674IKmPCAZm2xuqMGklTA-Bq1xr1GNQW6hNydxXrE/edit?tab=t.0\nAre you marketing to humans… or to agents?\nIn this episode of The Next New Thing, Andrew Warner sits down with Wade Foster to unpack a shift that’s already starting to change how companies grow:\nAI agents are beginning to choose products on behalf of humans.\nThat means you may no longer be “selling to a person.” You’re trying to get ChatGPT, Claude, and other models to recommend you instead of a competitor — and the tactics are different. Wade explains what “agent marketing” actually means, what agents care about (and what they ignore), and why teams are already...","thumbnail_url":"https://img.transistorcdn.com/NyHHieTlmHDUHZCr0-GqsmgcxwwW_QdWcFQKUIrpKnI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZGY1/YWFlNGYzMTA0ZWY1/ZmRlNGY0NDIxMjA0/ZDQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}