{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Jake & JZ","title":"What Why How","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb2dfa5b\"></iframe>","width":"100%","height":180,"duration":3562,"description":"This week on Jake & JZ, we talked about:\nWhat Why How, our simple framework for great marketing\nHow successful companies apply this framework… or don’t! We compared Oura, Fathom, Playdate, Fletch, Meta Quest, and Apple Vision Pro\nHow Nintendo redefined not just themselves, but the entire video game market\nWhy founders should start with the story and differentiation, not the product\nThe Startup Wayback Machine\nA great book: Pattern Breakers by Mike Maples Jr\nA great article: The Idea Maze is a Useless Idea by Cedric Chin\nTaking action to generate information\nHowever, we did NOT talk about the election 😉\n📩 Get an email about every episode at JakeAndJZ.com\n💸 Learn more about our seed fund Character Capital\n🥸 Find Jake on LinkedIn and X\n🤠 Find JZ on LinkedIn and X\n\nChapters\n00:00 Nintendo zags when the world zigs\n04:49 Character Labs\n05:34 What-Why-How Framework\n09:18 The Importance of a Clear Story\n12:28 Examples of the 'What, Why, How' Framework in Action\n21:39 Crafting Clear and Compelling Messaging\n23:47 More What-Why-How Examples\n33:32 Apple Vision Pro vs Meta VR: Marketing\n43:47 Lessons from 'Pattern Breakers'\n50:47 Challenging the Idea Maze","thumbnail_url":"https://img.transistorcdn.com/_22AgTdWWr4QV9PQD7sa_mbdevWTW5iA3W8VurgbNFs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODU2/NTc2MmVhM2EwZTQw/NTlhYTcxNzc5MzAz/MTMyMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}