{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Whitespark Local Update","title":"AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb34f62c\"></iframe>","width":"100%","height":180,"duration":977,"description":"Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover:📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad and Talia Wolf)📝 Why Do We Need Zero Click Marketing? (Rand Fishkin)📝 AI Mode + AI Overviews directly in Search Console (Chris Long)📝 Google Business Profile Video Verification Tutorial (Brad Wetherall)📝 How Schema Markup Influences Search and AI (Jake Hundley)📝 The First Edition of The Signal: The AI stuff marketers can't ignore (Wil Reynolds and Alisa Scharf)📝 Schema, LLMs and the Low Bar for “Evidence” in GEO (Mark Williams-Cook)","thumbnail_url":"https://img.transistorcdn.com/mAqjtfoqdTRK3C6rpFPBwUThbpMKrLEzQ_pXoPCcUWI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMTNk/YjlmNjIyMjUyNzE5/ZTRiZWI0MGRiOWJi/YjYxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}