{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Titans of Healthcare","title":"#17 - Mastering Healthcare PR: Expert Strategies from John Hallock and Christina Farr","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb4244ab\"></iframe>","width":"100%","height":180,"duration":1860,"description":"Our guests:John Hallock, Chief Communications Officer at Quantum HealthChristina Farr, Owner & Editorial Lead at Second Opinion Media In this episode, we discussed:Challenges in Modern PR: The declining number of journalists and the growing need for proactive communication.Importance of Founder-Led Communication: Why startup founders should take charge of their own PR efforts.Building Media Relationships: Strategies for developing meaningful relationships with journalists.Direct Communication Channels: Leveraging platforms like LinkedIn, Substack, and Twitter for effective storytelling.Our sponsors for this episode are:Sage Growth Partners https://sage-growth.com/Quantum Health https://quantum-health.com/Learn More About Each Guest's company!Quantum Health https://quantum-health.com/Second Opinion Media https://secondopinion.media/ ","thumbnail_url":"https://img.transistorcdn.com/p89ZchPu14YEpyOclEMouFC5Shikd72YKDhB7dAuQXU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4ODMxLzE2NDYz/NDc2OTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}