{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb61d61d\"></iframe>","width":"100%","height":180,"duration":2903,"description":"Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer\nLinks Mentioned:\n\n \t* Click here to download the podcast shownotes\n \t* Free Onboarding Automation\n \t* Free Coupon for ActiveCampaign Quickstart Training\n \t* www.TheActiveMarketer.com\n \t* www.GetMeToDone.com\n \t* www.Productiveinsights.com\n \t* www.YouTube.com/ProductiveInsights\n \t* www.CallAshRoy.com\n \t* www.PremiumProductivity.com\n\n\nRelated Episodes:\n\n \t* \n001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing\n\n \t* \n005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing\n\n \t* \n170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth\n\n \t* \n171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner\n\n\nHow to set up your marketing automations to mirror real life sales situations using a clear tagging strategy\nImagine this.\n\nIt’s 1995.\n\nYou're looking to buy a pair of shoes so you walk into a shoe store.\n\nYou’re greeted by a salesperson. He’s polite and genuinely tries to help you solve your ‘problem’.\n\nHe asks you what you‘re after. Do you need dress shoes? Or running shoes? Or casual wear?\n\nHe asks you if you have any special requirements. Do yo have flat feet?\n\n\n\nAfter having carefully understood your needs, he shows you the right pair of shoes to suit your specific needs and explains why these shoes are the best solution for you.\n\nWould you buy the shoes from him?\n\nYou’d probably buy the shoes from that salesperson, right?\n\nWell, it’s no different in the online world.\n\nSales funnels work in the same way. Except they typically happen online via email marketing automation.\n\nWhen you build a sales funnel, you first build trust with your customer by understanding their problem.\n\nYou then send them solutions (often in the form of online content) that’s specifically targeted to...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}