{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"10 Tips for Persuasive Copy (+Covid Opportunities)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb6ca66f\"></iframe>","width":"100%","height":180,"duration":765,"description":"✓ Look for the opportunities amidst Covid.\n✓ Once you see new surges, push into them.\n✓ Use the Word “You”\n✓ Capitalize on FOMO\n✓ Use Bulleted or Numbered Lists \n✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? \n✓ Go ‘benefit driven’ rather than ‘feature driven’ with it. \n✓ Scarcity \n✓ Authority \n✓ The principle of “Liking” / Writing conversationally - Humor/humanity \n✓ Cut out the fluff and be concise \n✓Be the challenger. \n✓ Write it out with 300 words and then figure out how to say it in 30. \n✓ Write to ONE representative ideal prospect.","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}