{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Trillion Dollar Ads","title":"Why Southeast Asia’s Retail Media Boom is Just Getting Started","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb700506\"></iframe>","width":"100%","height":180,"duration":1716,"description":"Retail media is quietly transforming Southeast Asia's advertising landscape.\nJoin me on this episode of Trillion Dollar Ads as I chat with JJ Eastwood, the Managing Director of Carousell Media. JJ shares his journey from eBay to Carousell Media, highlighting his early involvement in retail media and the evolution of the industry. We'll explore how he's spearheaded innovative advertising strategies at Carousel, the challenges faced, and the promising future of retail media in the region. Tune in for an insightful conversation on navigating the dynamic world of digital advertising!\nAlso on Youtube: https://www.youtube.com/@TrillionDollarAds\nIN THIS EPISODE\n(00:00) How did JJ Eastwood enter the advertising industry? \n(03:30) What are the key differences between the U.S. and APAC retail media markets? \n(04:00) How are companies in Southeast Asia investing in retail media? \n(05:30) Why are traditional marketing budgets shifting to retail media in Southeast Asia? \n(08:00) How can non-endemic brands succeed on retail media platforms? \n(11:30) What strategic decisions helped build Carousell Media? \n(15:00) How does Carousell Media use data to benefit advertisers? \n(24:00) Are clean rooms becoming more common in retail media?\n(26:30) What is the future of retail media in Southeast Asia? \n(28:00) What advice does JJ Eastwood have for ad tech players entering Southeast Asia?\nYour Host: Jayesh Easwaramony\nAPAC Digital Advertising & Martech Specialist | Founder, Spectra Global\nhttps://www.spectraglobal.tech/\nJayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while...","thumbnail_url":"https://img.transistorcdn.com/CFzI2Ek76VR8uLgfQ-wbluld0uKWxXuNOjFnocwe9Y8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzIw/OTllNTYwMmNiZDQ3/YWRmZjNmNjNjNGZj/YTA5Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}