{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S04 E04: Geneva Long, Founder and CEO of Bowlus","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bb703918\"></iframe>","width":"100%","height":180,"duration":1612,"description":"On this episode, Scott Kerr sat down with Geneva Long, founder and CEO of Bowlus, the luxury RV company whose aluminum-riveted travel trailers have deep historical roots dating back to the 1930s and Charles Lindbergh's 'Spirit of St. Louis.' Long talks about why she revived and relaunched the 90-year-old heritage brand, the strategy around its reactivation, and the most important thing she's learned about building a luxury brand. She also discusses the zeitgeist behind booming RV sales and what features today's luxury land travelers are demanding in their trailers. Plus: Why Bowlus has not ramped up production despite the fierce demand. \r\n\r\nFeaturing: \r\nGeneva Long, Founder and CEO of Bowlus (bowlus.com)\r\n\r\nHost:\r\nScott Kerr, Founder & President of Silvertone Consulting\r\n\r\nAbout The Luxury Item podcast:\r\nThe Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.\r\n\r\nStay Connected: \r\nTwitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting\r\nEmail: scott@silvertoneconsulting.com\r\nNewsletter: brilliantcut.substack.com","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}