{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Actually Start Making Money in Your Floral Business","html":"","width":"100%","height":180,"duration":2945,"description":"You can be booked out, exhausted, and still broke—and if that’s been you, you’re not alone. In this episode, Jen breaks down the real reasons florists struggle to make money (even with “good” revenue), and the practical shifts that turn a busy floral business into a profitable one. We’re talking pricing for profit, plugging the holes in your boat, tracking the numbers that matter, and building a business model that supports your life—not consumes it.\nIn this episode, we cover:\nWhy busyness is NOT the same thing as success\nThe moment Jen realized she was doing the most… and making nothing\nThe truth: profit is what’s left after flowers, labor, overhead, waste, and stress\nWhy florists underprice: fear, comparison, people-pleasing, and “being nice”\nThe biggest profit leaks Jen sees (especially in delivery + service fees)\nHow to stop saying “How can I make this work?” when the budget is unrealistic\nWhy you don’t need more clients—you need better margins\nWhat to review right now to find the holes in your business (and plug them)\nThe mindset shift that changes everything: “When I do something, I deserve to make money for it.”\nWhy support matters: coaching, mastermind rooms, outside eyes, and accountability\nTakeaway Challenge (do this today):\nCalculate your average wedding value (or average order value if you’re retail).\nPick one fee to audit (delivery/setup/service fee/product markup).\nChoose one boundary that protects your profit (minimum, scope, delivery radius, etc.).\nReady for support?\nThe Floral CEO Mastermind: http://floralceo.com/mastermind\nFloral Rockstar Workshops: http://floralceo.com/workshop\nWant a personalized strategy? Email jen@floralceo.com or DM Jen on Instagram.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}