{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Commerce is Chaos","title":"🌿 HUDSON DAVIS-ROSS // PLANT PEOPLE CO-FOUNDER & CEO","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bc372098\"></iframe>","width":"100%","height":180,"duration":3828,"description":"Hudson Davis-Ross has spent nearly two decades building and scaling consumer brands, culminating in Plant People — the practitioner-grade supplement brand now ranking as the #1 seller at Whole Foods, Sprouts, and Erewhon. After co-founding RISE Brewing Co., running CROSBY Advisory, and serving on the founding team at ALOHA, Hudson bootstrapped Plant People through a major category pivot, a pandemic that wiped out 70% of revenue, and into approximately 117% year-over-year gross revenue growth from 2023 to 2024 — now backed by strategic investor Manna Tree.🔧 Category Pivot Framework — Decision-making process for adapting when external forces, not execution, stall your business📊 Survival Mode Operations — How to triage a business mid-crisis: what to cut, what to protect, what to rebuild🤝 Omnichannel Profitability — Approach to managing unit economics and margin across DTC, Amazon, and major retail simultaneously⚙️ Consumer Education at Scale — Translating clinical credibility into shelf-ready brand positioning in a noisy supplement aisle📈 Category Defense Strategy — How to protect brand position as a trend you helped create becomes overcrowded🎯 Strategic Capital Selection — Framework for evaluating investors after years of bootstrapping, and what \"right fit\" actually means at growth stageWhether you're navigating a regulatory headwind, rebuilding after a setback, or managing the complexity of going omnichannel while staying profitable, Hudson's frameworks offer a grounded, experience-tested playbook for founders building in the wellness and functional food space.Perfect for: Wellness brand founders, functional food entrepreneurs, omnichannel CPG operators, bootstrapped founders approaching their first raiseGuest: Hudson Davis-Ross — Co-Founder & CEO, Plant People Host: Samantha Rose — Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real business results....","thumbnail_url":"https://img.transistorcdn.com/bNXVWrk84NRexo_OMz8-IRDb6B8myS4QpRfZ2BPHji8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xM2Nm/ODM4MjkyNzU4MTI1/NTMzYjFmYzg0MWFm/YmFkYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}