{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The STRONG Roofer™ w/ Adam Bensman","title":" Why Cheap Roof Packages Get Homeowners to Spend More","html":"","width":"100%","height":180,"duration":733,"description":"Before you start dropping prices or negotiating with homeowners, read this.\nHomeowners are price shopping more than before.\nOne of the smartest sales strategies I've ever learned was from Jon Abernathy, and he trained his team to do the exact opposite: Offer an economy roof package.\nHere's the surprising part...\nMost homeowners don't buy it.\nBecause it gives them a reference point that builds trust, removes price objections, and naturally leads them into the higher value option without feeling pressured.\nJon’s approach had me re-thinking things… and I imagine it will do the same for you.\nWatch this interview to see Jon break down:\n• Why an economy package can actually make your premium packages easier to sell.\n• How to stop negotiating on price and start negotiating on value instead.\n• The simple package strategy that helps homeowners confidently choose the option that's right for them.\nI hope this valuable interview helps you make even more sales in today’s ultra-competitive market.\nP.S. If you're serious about building a stronger roofing company, the Roofing STRONG Alliance™ gives you access to the tools, training, and community support to help scale your business in today’s changing market. Membership is now available at no additional cost to The TAMKO Edge® contractors. Learn more or apply to join: https://rsa.pro/\n=============\nJoin The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/\nExclusively available to The TAMKO Edge® Certified Contractors at no additional cost.\nFREE Starter Membership (RSA): https://rsa.pro/free\nPODCAST\nApple Podcasts: https://apple.co/3fSQiev\nSpotify: https://bit.ly/3eMAqJe\nFOLLOW\nFacebook\nInstagram\nTikTok\nLinkedIn\nThe views and opinions expressed are based on Adam Bensman's and Jon Abernathy's personal experiences in the roofing industry prior to coming to TAMKO. This content is intended for general informational and educational purposes only and should not be considered professional advice regarding warranties, insurance,...","thumbnail_url":"https://img.transistorcdn.com/PaHOnvzPtAbZuaDqKsH4zhz8OxPaxPTyVAt8o8SBBks/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjAw/ZDMwMzVlODc3ZjI1/MWVlOWMzMGI5Nzli/ZDY0My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}