{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Ep.11 - Saas Content Marketing Strategy  with Ilia Markov Head of Content at ChartMogul","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bc4c2b07\"></iframe>","width":"100%","height":180,"duration":3627,"description":"Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy:\r\n\r\nTo get traction with SaaS content, focus on quality, then scale.\r\nDon't just produce content. Start with a wholesome content strategy and plan the distribution.\r\nPut your content in front of the right audience. If it's not relevant, all this traffic will not convert.\r\nSaaS marketers' #1 mistake - focusing on customer acquisition, not on retention.\r\n\r\nLearn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions.\r\n\r\nTune in and enjoy!","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}