{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We Live It | LiveAg's Livestock Marketing Podcast","title":"Beef Genetics, EPDs & Premium Markets Explained with Mark Gardiner","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bc4ebd6a\"></iframe>","width":"100%","height":180,"duration":3007,"description":"For more than 40 years, Mark Gardiner of Gardiner Angus Ranch has helped shape the modern beef industry through genetics, data, and disciplined cattle selection.\nIn this episode of We Live It, Mark joins Ty deCordova and Casey Mabry to discuss how Angus genetics have transformed beef production, why EPDs matter, the history behind Certified Angus Beef®, the rise of beef-on-dairy, and how producers can build more profitable cow herds.\nThey also dive into artificial insemination (their version of AI), carcass quality, marbling, US Premium Beef, National Beef, herd rebuilding, drought, cattle markets, and why today's beef demand is stronger than ever.\nWhether you're a commercial cattle producer, seedstock breeder, feeder, or simply interested in where the beef industry is headed, this conversation is packed with practical insight and decades of experience.\nTopics Covered:\n• Angus genetics\n• Artificial insemination (AI)\n• EPDs and genetic selection\n• Beef-on-dairy\n• Certified Angus Beef\n• US Premium Beef\n• National Beef\n• Carcass quality & marbling\n• Herd rebuilding\n• Beef demand\n• Cattle markets\n• Commercial cow-calf operations\n• Seedstock production\n• Future of the beef industry\n00:00 Meet Mark Gardiner of Gardiner Angus Ranch\n01:15 A family legacy in the cattle business since 1885\n04:40 The AI breeding revolution and using EPDs\n08:30 Building better cattle through genetics\n11:15 The beef industry's quality crisis in the 1990s\n13:15 Creating US Premium Beef and changing cattle marketing\n18:15 How Certified Angus Beef transformed beef demand\n21:20 Genetics, consumer demand, and today's cattle market\n24:10 Why beef-on-dairy is changing the industry\n31:45 Using the best Angus genetics in dairy herds\n34:40 Why carcass data and marbling matter\n39:00 Multi-trait selection vs. chasing one trait\n43:50 The future of Angus genetics and beef production\n45:00 Gardiner Angus Ranch sales and final thoughts","thumbnail_url":"https://img.transistorcdn.com/SsNLQLqn7ePgfHzuUJzXQtMtFUBesC-szTPaDkxMq9k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yODFk/YzU4YmMzNjgyMjEy/OTQ1YjFlODk0NTY1/N2Q4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}