{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"SFD051: Discover How One Fashion Design Entrepreneur Created a Flexible Direct-to-Consumer Business","html":"","width":"100%","height":180,"duration":3235,"description":"Creating a direct-to-consumer (DTC) business in the fashion industry isn’t easy. Learn from serial entrepreneur and new fashion designer Allison Floam on this episode of The Successful Fashion Designer - I promise it’s an episode you don’t want to miss. Allison shares the story behind her latest business venture, Bello Belts. The company specializes in unique, handcrafted belts for women and men. Allison is using her diverse background in business and finance to craft a unique company that is breaking molds in the fashion industry and innovating in their own way. Hear about the importance of selecting the right suppliers, how you can balance direct-to-consumer and wholesale sales opportunities, and the top 4 tips for aspiring fashion design entrepreneurs. Listen now! Outline of This Episode [0:43] My guest for this episode is Allison Floam, and she shares her journey as a serial entrepreneur [3:44] How Allison got started and why she chose NYC-based production for Bello Belts [12:55] Securing the right suppliers is key to a new fashion business [18:30] Allison reflects on the past year of Bello Belts business [27:30] Where did the funding come from for Bello Builts & how they secured customers [33:05] Moving into wholesale opportunities as well as DTC avenues [41:47] The best 4 tips for aspiring entrepreneur fashion designers The benefits of choosing local production vs overseas options Allison understood the importance of flexibility and collaboration when she was selecting production companies for Bello Belts. Since she didn’t have any fashion design experience prior to starting this company 1 ½ years ago, she wanted to keep the production close to home. Bello Belts offers countless combinations of belt straps and buckles in various sizes and widths, and Allison wanted to be involved in the entire production process. She explains that “It’s hard to maintain control over a diverse product line with overseas-based production.” That’s why she chose to keep...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}