{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category | Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bc8899b0\"></iframe>","width":"100%","height":180,"duration":2458,"description":"In Episode 52, I enjoyed chatting with Justin Medcraft, the Founder of Mate Maker Hard Kombucha. \nHe brings a wealth of previous experience in Spirits and Beer. We discussed how to build demand for a start-up drinks brand, stand out amongst a sea of products, and focus on building momentum. \nI hope you will enjoy our chat.\n\nOne last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com \n\nTime Stamps\n0:00 Introduction\n2:04 Building Demand\n3:49 Building Community: Brand Or Liquid?\n6:15 Mate Maker Elevator Pitch\n11:26 The Consumer Pitch\n13:07 The Ring Road\n19:39 Determining Direction\n26:05 Home Turf Advantage\n35:09 Growing Beyond Your Hometown\n38:01 Outro\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Justin Medcraft","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}