{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"18. Smoke, mirrors, magic, and AI: multi-location marketing with Jackie Latragna","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bcade00b\"></iframe>","width":"100%","height":180,"duration":3122,"description":"Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with JackieWebsite: https://pacificworkplaces.com/LinkedIn: https://www.linkedin.com/in/jaclynlatragna/Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Managing marketing for 16 locations with a three-person team takes a great strategy. Jackie Latragna has it dialed in, and it's not smoke and mirrors. It's systems, smart delegation, and knowing when to let AI do a lot of the heavy lifting.Jackie is the CMO of Pacific Workplaces, overseeing coworking centers across California and Nevada. And, with her team, she’s increased wins by ~33% year over year while driving down cost per acquisition.So, how does a lean marketing team manage that many locations and still deliver results? That's what we dug into in Episode 18.In this one, Jackie breaks down her approach to multi-location marketing:How Pac treats each location as an individual \"micro market\" and why Jackie sits down with every community manager annually to understand what's changed in their specific marketThe meeting structure that keeps everyone aligned, including weekly marketing calls with directors who each oversee 4-5 centers, plus monthly roundtables with all community managers to discuss everything from event planning to member expectations (and how she avoids “death by meetings”)How they use AI extensively (including Uniti for sales alongside ChatGPT, Claude, and Perplexity for content) Why Pac...","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}