{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Accounting Answers Podcast","title":"Personal Net Worth, the Accountant's Secret Weapon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bcb844fd\"></iframe>","width":"100%","height":180,"duration":372,"description":"On behalf of the Accounting Influencers Broadcast Network, this is the \"Best Practice in Accounting\" show, going live every Thursday.\n\nEpisode 14. In today's interview, \"Personal Net Worth, the Accountant's Secret Weapon.\"\n\nKey takeaways from this episode include:\n\n ☑ what a good accountant does when talking to a client and what a great accountant does better\n\n ☑ how a personal net worth position helps the clients of accountants and CPAs\n\n ☑ why the individual's goals matter as much as the company's goals for the clients of accounting firms\n\n ☑ where the 'personal net worth' conversation can lead a good accountant with additional services and recommendations\n\n ☑ how the 'compliance mindset' of many accountants closes down higher level conversations with their clients\n\n ☑ why the best accountants recognise they need to have the questions more than the answer to serve clients\n\n ☑ the 'phrase that pays' for accountants and CPAs to position the personal net worth conversation with clients\n\nAction - focus on the personal as well as the business side of accounting clients to (1) serve them more diligently and (2) create more advisory opportunities. \n\nIn this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.\n\nIt's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics...","thumbnail_url":"https://img.transistorcdn.com/XrZ2P9El52IADik8EmdA3U-oiL4JYr7f9qNn_P6r04A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODA3/M2I3NzQ0ODkzNThm/YjdmZDRlYWU3N2I2/MDRkMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}