{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fentner Business Spotlight","title":"What Is Competitive Intelligence? CompetitorBase's 2026 Numbers on Rivals, Ads and Lost Deals","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bcba2f32\"></iframe>","width":"100%","height":180,"duration":244,"description":"What Is Competitive Intelligence? CompetitorBase's 2026 Numbers\nA short definition of competitive intelligence, then the figures worth knowing this year, taken from CompetitorBase's two September 2026 statistics pages. Survey numbers are credited to their publishers; scan numbers come from 310 domains CompetitorBase checked between 13 August and 25 September 2026.\n\n68% of deals involve a head-to-head competitor (Crayon, 2025)\nAverage B2B software shortlist: 2.6 products (TrustRadius)\nLost-deal reasons from buyer and seller agree 15% of the time (Clozd)\n166 of 310 scanned companies had live ads; 58 ran branded cold email domains (CompetitorBase scans)\n80% of CI teams use AI for sales content (Crayon, 2026)\nOur ranking of monitoring tools: Fentner's 2026 competitor monitoring comparison\nSources and full lists: CompetitorBase competitive intelligence statistics","thumbnail_url":"https://img.transistorcdn.com/Gj7ST0zfqPS1d2jafDb9h7RLE_BKnzHJpjD6_RuOfY4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNDZi/NmFmZmI2OGFiZmNm/NzY1OWY1OTkyZjFl/OGNlMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}