{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"How Gemist is Disrupting Jewelry Shopping","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bcf4f83b\"></iframe>","width":"100%","height":180,"duration":2437,"description":"For Madeline Fraser, shopping for an engagement ring was overwhelming. She knew she wanted something unique and customized, but also sustainably sourced and easy to buy. This ended up being a tall order. She ended up having to custom design her ring at a small shop -- a process that took several weeks. \r\n\r\nMany shoppers have the same desires as Madeline but don't have the access or the funds for custom jewelry. That's why she founded Gemist, a direct-to-consumer DTC brand designed to disrupt online jewelry shopping, customization and try-on experiences.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}