{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"94 - How modern SaaS teams build scalable growth systems - With Alex Laventer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bcf9a7b8\"></iframe>","width":"100%","height":180,"duration":2945,"description":"Are you actually growing your product, or just stacking signups that never turn into usage?A lot of teams get stuck there. More registrations feel good, but it’s not the same as real usage, paid adoption, and a pipeline you can trust. And now with AI in the mix, it’s easy to create more activity without getting more signal.In this episode of B2B SaaS Marketing Snacks, hosts Stijn Hendrikse and Brian Grav bring on their first guest, Alex Laventer.Alex has spent years in growth roles in B2B SaaS, including leading growth at DataStax and now leading go-to-market work on an AI agent product at IBM.The conversation gets practical fast, what “growth” really means, and how teams split (or combine) growth marketing and product growth.You’ll walk away with a clearer way to measure growth, how to set up tracking you can rely on, and where AI can help (and where it tends to distract), including lead scoring and workflow automation.In this episode, you'll learn:Why signups mislead growth conversationsWhere teams lose signal without trackingHow PQLs connect product and marketingPerspective on sales assist with PLGExample: AI-assisted lead scoring workflows By the end, you’ll know what to measure, what to ignore, and what to fix next so “growth” stops being a vague label and starts being a real operating system. Resources shared in this episode:BSMS 88 - Why founders overestimate PLG, and what VCs should check before investingBSMS 23 - Product led growth vs. sales led growthThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader,...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}