{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Responsive Lab Podcast","title":"EP 78: Building a Loyalty Program That Celebrates Every Gift with Carly Plate and Dominika McLean","html":"","width":"100%","height":180,"duration":1957,"description":"In this episode of The Responsive Lab, Carly and Scott sit down with Carly Plate and Dominika McLean from the University of South Florida to talk about building a consecutive giving recognition program that celebrates loyalty over gift size.\nTheir core belief? The donor who gives $25 every year for 30 years deserves just as much recognition as someone who writes one large check.\nYou'll hear about:\nWhy USF created Loyalty Herd to close the gap between major giving programs and unrecognized lower-level consecutive donors\nHow the program defines eligibility: any dollar amount, three or more consecutive fiscal years\nHow USF scaled stewardship across 20,000 donors using milestone touch points, in-house design, and creative campus partnerships\nWhy they chose not to offer a buyback option, and how that decision strengthened the program's intent\nHow to approach data, communications, and development teams before launching a program like this\nThe real ROI of recognizing giving behavior over giving amount\nPractical advice for teams with small budgets who want to start something meaningful now\nLinks from the episode:\nConnect with Carly on LinkedIn: https://www.linkedin.com/in/carly-plate-a8373b2b/\nConnect with Dominika on LinkedIn: https://www.linkedin.com/in/dominikamclean/\nLearn more about the USF Foundation: https://giving.usf.edu/about/about-usf-foundation\nLooking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.","thumbnail_url":"https://img.transistorcdn.com/yYqyeHnFaIUmIoJUT4R16pZZjI7BmSUfWp-2KiiwPsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lODY0/Njk0NTI4MDE5NGI5/MjhhMmEwOTFmZWQy/MTQ4OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}