{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Responsive Lab Podcast","title":"EP 78: Building a Loyalty Program That Celebrates Every Gift with Carly Plate and Dominika McLean","html":"","width":"100%","height":180,"duration":1957,"description":"In this episode of The Responsive Lab, Carly and Scott sit down with Carly Plate and Dominika McLean from the University of South Florida to talk about building a consecutive giving recognition program that celebrates loyalty over gift size.Their core belief? The donor who gives $25 every year for 30 years deserves just as much recognition as someone who writes one large check.You'll hear about:Why USF created Loyalty Herd to close the gap between major giving programs and unrecognized lower-level consecutive donorsHow the program defines eligibility: any dollar amount, three or more consecutive fiscal yearsHow USF scaled stewardship across 20,000 donors using milestone touch points, in-house design, and creative campus partnershipsWhy they chose not to offer a buyback option, and how that decision strengthened the program's intentHow to approach data, communications, and development teams before launching a program like thisThe real ROI of recognizing giving behavior over giving amountPractical advice for teams with small budgets who want to start something meaningful nowLinks from the episode:Connect with Carly on LinkedIn: https://www.linkedin.com/in/carly-plate-a8373b2b/Connect with Dominika on LinkedIn: https://www.linkedin.com/in/dominikamclean/Learn more about the USF Foundation: https://giving.usf.edu/about/about-usf-foundationLooking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.","thumbnail_url":"https://img.transistorcdn.com/9t3bfqweCR8rSkvoPicYpS8W1jOkxFvlp0zgM-POMOY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MGY2/NmE4MGY4MzA1OGNl/ZmYxMzQzZDM5ZDA4/MmYxZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}