{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Cognizant Netcentric Podcast","title":"Rethinking content: From supply chain efficiency to demand-driven growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bd11ca2f\"></iframe>","width":"100%","height":180,"duration":869,"description":"Is your content strategy all supply and no demand? This episode breaks down the \"Content Demand Chain,\" a new model from Cognizant Netcentric. We explore why traditional content supply chains lead to \"creative waste\" and how shifting to an \"outside-in\" philosophy—driven by real-time market signals—can turn your content into a powerful revenue engine.","thumbnail_url":"https://img.transistorcdn.com/2nyhUpJhZ9HHfK1mPlWrv0XWssnAWLrRiO6ZzV_1IiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81Njdk/YjFmYjI5YjM2NDY4/MWYxMzJjYTRiZTQz/ZjQxYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}