{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps","html":"","width":"100%","height":180,"duration":2208,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Fire + Mineral founder Tiffany Whipps shares how she’s gone from willy nilly pricing to pricing for the future of her company* What her “feather money” phase taught her about the value of her products* The future expenses she’s factoring into her pricing today* What product-based businesses need to consider when they’re thinking about their pricing & business model\n\n\n\n\n\nPricing your products or services can feel like a game of pin the tail on the moving donkey.\n\n\n\nThere are so many factors to take into account. The price you choose needs to consider the market, your cost of goods sold, the positioning of your brand, the value of what you’re offering, and the cost of doing business.\n\n\n\nEach of these pricing factors have their own challenges and potential pitfalls.\n\n\n\nAnd just because you figure out the equation once…\n\n\n\n…doesn’t mean you’ve solved it for all time.\n\n\n\nThe factors that influence price change over time.\n\n\n\nOver time, the market changes, your cost of goods change, your brand positioning might change, the value of what you’re offering can change, and almost without a doubt the cost of doing business will change. And that all means that what you price your products or services at in the beginning will likely need to adapt to future circumstances.\n\n\n\nBut what if you could start to anticipate those changes? Could you build future changes into your pricing strategy?\n\n\n\nYes, I absolutely believe that you can.\n\n\n\nAs you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about your target market so you understand the value of what you’re offering more fully.\n\n\n\nAnd perhaps most importantly…\n\n\n\nYou can plan for the ways your cost of doing business will evolve.\n\n\n\nYou can anticipate the team members you’ll hire. You can plan for the software upgrades you’ll need. You can build in...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}