{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CreativeOps Podcast","title":"EP 40 - Rebroadcast: My interview on The Future of In-House Creative Leadership","html":"","width":"100%","height":180,"duration":3970,"description":"Guest InformationName: Emma Sexton Title: Founder & CEO  Organization: Inside Out Community  Expertise:Creative leadership & in-house team strategy Business impact of creativity  Brand storytelling & operationsEpisode SummaryThis episode started with a thought experiment—a LinkedIn post I wrote about how I would design an in-house creative team from scratch today. No legacy structures, no incremental tweaks—just a blank canvas and a chance to reimagine what’s possible.That post sparked a conversation that resonated across the industry. Emma Sexton invited me onto her Inside Out podcast to take that idea further, and what followed was a deep, exploratory discussion about the creative team of the future.How should we design teams not just to survive, but to thrive in an AI-powered, fast-moving world? How do we break free from old models and build something truly new?This conversation is an invitation to step beyond the known, to break from outdated models, and to explore what’s possible when we treat creativity as a living system, not a fixed structure.No rules. No assumptions. Just a blank canvas and the courage to ask: What if?Key Takeaways The in-house agency model is fading fast  :In-house teams that position themselves as “internal agencies” are struggling to stay relevant.The new model requires creatives to be embedded in business strategy, not just production.    AI won’t replace creative teams, but bad strategy will :AI can generate content at scale, but it can’t replace the human ability to tell meaningful stories. The teams that survive will be the ones that learn how to balance AI-driven efficiency with human creativity. CMOs need to stop treating creativity as an expense:Creativity isn’t a luxury—it’s a competitive advantage.The best brands are the ones using storytelling to create deeper, emotional connections with audiences.   Scaling storytelling is the new creative challenge:AI allows for mass content creation, but how do you make sure it resonates?...","thumbnail_url":"https://img.transistorcdn.com/lU12f1DJsJlpyQZKgCCqrekwKqwUGLzgQZDF70o2l8k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MmMz/NjJlODQwNjMzYmYz/ZmRkM2U2MWY3NTYy/Zjg0Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}