{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Gathered Here","title":"Origins: The Story Behind Floriana","html":"","width":"100%","height":180,"duration":2526,"description":"In this Origins episode, Dana sits down with Kelsey Correia to share the story behind Floriana, a historic Massachusetts venue that was in need of a fresh start.\nKelsey shares her journey from event planner to venue operator, how she convinced a hesitant ownership group to trust her vision, and the risks she took to help transform the property into a thriving wedding venue. From rebranding and rebuilding systems to taking catering in-house and creating an intentional guest experience, Kelsey offers an honest look at what it takes to grow a venue from the inside out.\nThis conversation explores entrepreneurship, leadership, trusting your instincts, and the realities of building a business when there is no guaranteed path forward.\nWhether you're a venue owner, event professional, or someone dreaming about taking the leap into business ownership, Kelsey's story is full of practical insights and inspiration.\nCheck Out Kelsey's Amazing Property:\nThe Floriana\nAlso make sure you are following them on Instagram @florianaipswich\nThank you to our amazing sponsors!\n\nAisle Planner\nWedding ProBrite BizLead LockReleventfulEvent Guard\nVenueX AI\n\nInterested in learning more about The Venue Masterclass?\n\nJoin us February 21-24 in Tampa, Florida. Learn more here: https://www.thevenuemasterclass.com\nFollow my new ventures:\n\nhttps://mcalisterleftwich.com/\nhttps://thegrahammill.com/","thumbnail_url":"https://img.transistorcdn.com/BAETwWDbYm9a5iwT22Sr5sILNzNamiuGUSsFQmbdUes/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDkw/ZmY2M2RmN2M5ZTA2/NTkxNDJhN2YwNDE5/YWUwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}