{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"India's Northeast millionaires have BS detectors. Wealth managers are learning that the hard way","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bd68c4ae\"></iframe>","width":"100%","height":180,"duration":736,"description":"India's Northeast has always had money. Wealth managers are only now showing up to court it, and finding the welcome chillier than expected.\nPost-GST, a wave of newly banked business wealth is looking for a home. Sophisticated products like AIFs, PMS, bonds, are finding takers.\nBut Northeastern millionaires play by different rules.\nThey don't respond to cold calls. They don't trust outsiders easily. And they have little patience for managers who can't answer basic questions.\nSo what does it actually take to win a client here — and why are so many wealth managers still getting it wrong?\nTune in.\nDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}