{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"SFD082 Fashion Startup Trade Shows: Are You Ready (and what's the cost)?","html":"","width":"100%","height":180,"duration":3700,"description":"When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly are brand directors for the Magic Trade Show in Vegas, the Coterie Trade Show in New York, and so many other specialty shows for specific categories. Magic and Coterie are some of the largest fashion trade show events in North America, and these ladies know their STUFF! They’re so knowledgeable and so generous with sharing it here on the podcast--you’re going to love it. We go through what these trade shows are doing to support new and emerging designers (like you!), how to decide if you’re ready, the details of the exact numbers of how much things are going to cost, and they’ve really set you up for success. We talk about how to prepare before, during, and after your trade show experience. I’m so excited about this episode--I know you’re going to love it! In the interview (which you'll love) we will cover: DTC vs retail What brands are doing to break in, get started, and stand out at trade shows (and how to know you’re ready) Ways to connect with buyers to make sure you show up at the show in the right orders Step-by-step advice to figure out if this is the right path for you What kinds of brands Kelly and Danielle see coming to their trade shows, and what they’ve seen brands do to have a successful launch the first time around The timeline to be expected The foundation brands start with when jumping into a trade show How seriously buyers take your Instagram following (!), and how clear you need to be on your brand story How much of a foundation to build before getting results at a wholesale trade show How much money to set aside to do trade shows! What Danielle and Kelly think the future of trade shows will look like--they’re changing! What collateral you need to go in prepared...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}