{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Serving Seniors Podcast","title":"Episode 66: Branding Joy: How Saudia Gajadhar and Comfort Keepers Turn Senior Care into Soul Care","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bd9b2cf8\"></iframe>","width":"100%","height":180,"duration":1619,"description":"In this heartwarming and insightful episode of the Serving Seniors Podcast, host Matt Helton welcomes Saudia Gajadhar, Vice President of Marketing & Communications at Comfort Keepers, for a conversation that will leave you inspired about the power of joy in senior care.Saudia brings a fresh perspective to aging and caregiving by focusing on how brands can differentiate themselves through compassion, innovation, and emotional connection. With a stellar career spanning major names like Johnson & Johnson, Coca-Cola, and Kellogg’s, she shares how her unique blend of psychology, integrated marketing, and personal passion is transforming the way seniors and their families experience care.Learn how Comfort Keepers’ brand of “Soul Care” goes beyond services and speaks directly to the emotional and spiritual needs of seniors. Saudia also dives into the role storytelling plays in marketing, and how the little things—like a shared laugh or a remembered favorite song—can make a world of difference.Connect with our Guest at: https://www.comfortkeepers.com/Company Name: One Trust Home Loans Host: Matt Helton Podcast Name: Serving Seniors Podcast Podcast Description: Welcome to the Serving Seniors Podcast, a beacon of guidance for those entering or navigating their golden years. Hosted by Matt Helton, this weekly show explores the unique challenges and opportunities that retirement presents. Featuring expert guests from fields such as finance, healthcare, and estate planning, the podcast delivers practical tips and thoughtful insights to help seniors thrive.Podcast URL: https://www.servingseniorspodcast.com/ Sponsor Name: One Trust Home Loans Sponsor URL: https://onetrusthomeloans.com/ NMLS Numbers: Matt Helton NMLS#178551, OneTrust Home Loans NMLS#46375 Licensing Information: Loans Provided by OneTrust Home Loans, a dba of CalCon Mutual Mortgage LLC NMLS #46375 (www.nmlsconsumeraccess.org); 3838 Camino del Rio N Suite 305, San Diego, CA 92108. Corporate phone (888) 488-3807....","thumbnail_url":"https://img.transistorcdn.com/2E-baeQXmz5QrvO1toIej0AuW9mPaqn-AcaExHtM7_A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyMTYwLzE2ODU3/MzMyMjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}