{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bda9ab2d\"></iframe>","width":"100%","height":180,"duration":3397,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.\n\nThe panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and clarity in messaging. During the episode, founders from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No regrets, Fishtown Pickle Project, and Secret Salad deliver 30-second pitches to the panelists, receiving actionable feedback.\n\nStick around for valuable advice on maximizing your media exposure, including submitting press releases to Startup CPG Newswire and building relationships with journalists. Don’t miss out—Tune in now!\n\nListen in as they share about:\n\nImportance of Trade Media\nNetworking Opportunities\nPublications and Coverage Areas\nStory Interests and Trends\nPitching Strategies\nBrand Pitches \n- Recoup Beverage\n- Grillicious\n- 22 Salute Spirits & Coffee\n- No regrets\n- Millie's Sipping Broth\n- Fishtown Pickle Project\n- Secret Salad\nFeedback and Final Tips\n\nEpisode Links:\nFoodNavigator-USA  Website\nElizabeth Crawford LinkedIn\n\nSosland Publishing Website\nBrooke Just LinkedIn\n\nNosh Website\nBevNET Website\nAdrianne DeLuca LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}