{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wealth Marketing Podcast","title":"What Wealth Advisors Need to Know About AI Search","html":"","width":"100%","height":180,"duration":2012,"description":"AI is changing how people search. But what does that actually mean for wealth management firms?\nIn this episode of The Wealth Marketing Podcast, Rosemary Denney sits down with Zak Ali, founder of Creative Advisor, to separate what’s real from what’s hype when it comes to AI search.\nThey talk about the shift away from traditional SEO, what ChatGPT and Google actually know about your firm, and why PR, earned media and the people behind your brand are becoming increasingly important to how firms get found and build trust.\nThey also get into the bigger marketing questions AI hasn’t changed. How do you create content people actually want? How do you measure ROI when your sales cycle can take months or years? And where should a firm start when there’s a new AI marketing tool or tactic seemingly every week?\nIn this episode:\nWhat ChatGPT and Google know about your firm\nSEO, AEO and GEO, and what actually matters\nWhy producing more content isn’t necessarily the answer\nThe connection between PR, reputation and search\nWhy advisor and employee voices matter\nHow to think about attribution over a long sales cycle\nWhere firms can start without investing in another expensive platform\n\nYou don’t need to become an AI expert to start thinking differently about search. You just need to understand how your firm shows up and where there may be opportunities to show up better.\nRESOURCES\nVisit Wealth Matters Consulting\nConnect with Rosemary Denney\nConnect with Zak Ali\nLearn more about Creative Advisor","thumbnail_url":"https://img.transistorcdn.com/jmfnQj8Fose_n6N0LOohNkRrx1-fVL_zEKBTjCz_e4U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NjA4/NTRlOWI0YWM3NjMy/NjAyODU1MDg3MTdi/YjBhZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}