{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"You Deserve to Make Money: Money Mindset Shifts Every Florist Needs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bdcea64c\"></iframe>","width":"100%","height":180,"duration":1655,"description":"Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feeling guilty about profit, and start building a business that actually supports their life.\nIf you’ve ever felt awkward charging what you’re worth, told yourself “I do this because I love flowers,” or normalized burnout as part of the job—this episode is your wake-up call.\nIn this episode, we cover:\nWhy wanting to make money does not make you greedy\nThe damaging “starving artist” narrative in creative industries\nWhy revenue does not equal profit (and why so many florists still aren’t paying themselves)\nHow underpricing actually hurts your clients, not just you\nThe invisible labor florists provide (logistics, emotional labor, problem-solving)\nWhy your business should fund your life—not consume it\nThe difference between survival mode and abundance mode\nHow being paid well allows you to show up more creatively and confidently\nPowerful Money Mindset Shifts:\nWanting more money = financial security, not greed\nBeing busy doesn’t mean being successful\nUnderpricing isn’t generosity—it’s self-sabotage\nYour expertise has value beyond the flowers\nYou don’t have to struggle to be worthy\nA profitable business creates freedom, not burnout\nReflection Prompts from This Episode:\nWhere am I undercharging because I’m afraid?\nWhat would change if I truly believed I deserved to be paid well?\nWhat is one small money boundary I can set this month?\nWhat hourly rate do I actually need to feel valued for my time?\nLinks & Resources Mentioned:\nFloral CEO Mastermind: https://floralceo.com/mastermind\nWorkshops & Education: https://floralceo.com/workshop","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}