{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Do Good Work","title":"Your Offer Is Your Positioning: Selling in the Post Scope Era","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bdd9aeb1\"></iframe>","width":"100%","height":180,"duration":1612,"description":"Your Offer Is Your Positioning: Selling in the Post Scope EraResources:Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-whenThe New Value Quadranthttps://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price00:00 Budgets Tighten Up01:54 Entering Post Scope Era03:51 Outcomes Over Deliverables05:36 Scope Creep vs Partnership06:41 Clients Buy Safety09:33 Who Cares Positioning11:17 Offers Communicate Value15:46 De Risk The Journey20:23 Underpricing Backfires22:27 Return To Bespoke24:06 Belief Is Differentiator","thumbnail_url":"https://img.transistorcdn.com/ERPXc3vfjTBxx5iBsuq9KD5LWG30qzdNvHE-qU82NNA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDhh/MjQ0ZTI0MDUzOThi/MDQyNzNiMDY5YmYw/YzU1NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}