{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bddbb4d1\"></iframe>","width":"100%","height":180,"duration":3264,"description":"This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nWhat is GTM: different than product launch\nWhat is the beach head strategy\nThe difference between Prince Charles and Ozzy Osbourne\nCommon mistakes \nThe military approach\nThe grunt work threshold\nTalking to customers\nDemand generation vs demand capture\nOptimizing for profit vs adoption\nResources:\nBOOK\nMaja Website\nJim Huffman website\nJim's Twitter\nGrowthHit\nThe Growth Marketer's Playbook\n \n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}