{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lay of The Land","title":"#256 David Gilbert — Destination Cleveland And Greater Cleveland Sports Commission","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bded4a61\"></iframe>","width":"100%","height":180,"duration":3159,"description":"David Gilbert is the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission.For more than three decades, David has worked to help Cleveland compete, attract visitors, host major events, and change the way the city is perceived — both by the outside world and by Clevelanders ourselves. Under his leadership, Cleveland has hosted events like the NFL Draft, NBA All-Star Game, MLB All-Star Game, NCAA Women’s Final Four, and the Republican National Convention, while Destination Cleveland has helped drive meaningful growth in visitation and visitor spending across the region.In our conversation, David and I explore what it means to get people to “say yes” to Cleveland, the evolution of the city’s brand and civic pride, the role of major events in building momentum, the importance of place branding, and the generational opportunity to reconnect Cleveland to its lakefront.David has been one of Cleveland’s most important civic storytellers and builders, and this was a thoughtful conversation about pride, perception, and helping a city more fully believe in itself — please enjoy.00:00 The Mission to Change Perceptions of Cleveland08:30 David Gilbert's Journey and Community Engagement09:07 Understanding the Greater Cleveland Sports Commission and Destination Cleveland19:52 The Emotional Connection of Place Branding24:18 The Evolution of Cleveland's Brand and Local Perception27:27 Transforming Cleveland's Image30:48 Cleveland's Pride and Community Engagement36:48 The Future of Cleveland: Growth and Development44:02 Harnessing Cleveland's Natural Assets47:57 Hidden Gems of Cleveland51:23 Outro-----LINKS:https://www.linkedin.com/in/david-gilbert-26427b7https://www.clevelandsports.org/https://www.thisiscleveland.com/-----SPONSOR:Cerity PartnersCerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in...","thumbnail_url":"https://img.transistorcdn.com/83f-43Wz3A8u4303ZUZ8sIr3iY-45NuHaXW4rZCGBA0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MTMwLzE2Mjg3/MTAwMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}