{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roast My Podcast | Podcast Marketing Teardowns & Growth Advice","title":"Roasting a Copywriting Podcast for Breaking all the Copywriting Best Practices","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/bdfd817e\"></iframe>","width":"100%","height":180,"duration":2547,"description":"Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more.\nIn this episode of Roast My Podcast, we roast Cracking Copy's podcast's packaging.\nWe break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.\n🛠️ Resources\nSubscribe to Cracking Copy\nPodcast Growth Guide\nThread: Why people unsubscribe from podcasts\nSubscribe to Roast My Podcast\nSubscribe to our other shows:\nKiller Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.\nPodcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.\n📈 More from Podcast Marketing Academy\nSubscribe to The Scrappy Podcasting Newsletter\nGet your free personalized podcast marketing audit\nJoin the Podcast Marketing Academy Membership for ongoing podcast marketing support\n🎙️ More from @TransistorPodcasting\nTry Transistor podcast hosting free for 14 days\nFollow @TransistorPodcasting for more podcasting tips & tutorials\nChapters:\n0:00 Intro\n00:32 About Cracking Copy\n00:59 Initial packaging impressions\n04:24 Should you use the word \"podcast\" in your artwork or title?\n06:18 Dissecting the title & show description\n14:27 How to use copywriting techniques in your show's description\n16:40 The episode title scroll test\n34:21 How to improve your custom episode artwork\n38:36 The real reason to create a teaser episode\n39:53 Our key takeaways","thumbnail_url":"https://img.transistorcdn.com/N2KoS-Qdmv2aFWMBjkGQPXEYEpBq-VYjagLFoduCnEA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMmY5/YTQyZTBkOGMzYmJi/ZjUwMDYwN2E4ODBm/NTVmMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}