{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#140 Buyer Spotlight: Foodservice Buying with Lizz Ingrassia & Allie Cotter, Fresh Thyme","html":"","width":"100%","height":180,"duration":2691,"description":"In this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant dining to packaged retail meals, Liz and Allie share their expertise on the importance of flavor, customer-centricity, and understanding consumer needs in product selection. With foodservice comprising a significant portion of store sales, they discuss the role of branded and non branded items and much more.\n\nDiscover the challenges and triumphs of launching new products smoothly, working with suppliers, distribution strategies, and balancing labor issues with innovation. Learn valuable collaboration tips, including understanding store operations and \ndelivering proposals aligned with customer expectations.\n\nTune in to gain actionable strategies for enhancing brand credibility, fostering successful partnerships, and creating memorable experiences for consumers!\n\nListen in as Lizz and Allie share about:\nVendor Relationship and Negotiation\nProduct Testing and Quality Assurance\nInventory and Distribution Planning\nMarketing and Promotion\nMonitoring and Feedback\nSupport and Promotions for Brands\nSampling Tool and Distribution Strategies\nSuccessful Brand Examples\nContractual Issues and Operational Efficiency\nFirst-to-Market Advantage\nConsumer Shopping Behavior, Recalls, and Product Issues\nThanks to our episode sponsor, SimplyDepo (simplydepo.com). SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by the technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. Get in touch at info@simplydepo.com or visit simplydepo.com and make sure to mention hearing this message on the Startup CPG Podcast\nEpisode Links:\nFresh Thyme Website\nAllie’s LinkedIn\nLizz’s LinkedIn\n\nDon't forget to leave a...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}