{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Two Uteruses Walk Into a Bar","title":"The FemTech Social Media Playbook","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/be14fbb7\"></iframe>","width":"100%","height":180,"duration":2864,"description":"Social media is where women’s health conversations are happening — and it offers a real opportunity to build credibility, trust, and connection when approached with intention. How can FemTech marketers participate meaningfully without compromising that credibility?In this episode, we talk with Dr. Anjali Malik, a board-certified breast imaging radiologist and trusted clinician voice online, about what thoughtful social media participation looks like. From choosing the right platforms to understanding the hidden labor behind credible content, this conversation helps FemTech founders and marketers think more clearly about where to invest, how to show up responsibly, and why restraint can be just as powerful as reach.A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency)See below for full list of series episodes.Guest:Dr. Anjali Malik, BRCA Strong Guest Links:Instagram/anjalimalikmdTikTok/@anjalimalikmdCreator Link:• GrayMatter Agency: https://graymatter.agency/Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/kExtras:• Episode Mocktail Poster! Dirty Coconut Coke: link t/kChapters:00:00 Cold Open and Intro02:02 Introducing Dr. Anjali Malik05:38 Why Clinician Voices Matter Online07:37 Information vs. Influence12:15 Showing Up With Intention16:03 The Hidden Labor Behind Credible Content21:25 Why Misinformation Travels Faster26:05 Building Credible Alternatives31:11 Where Brands Should Invest35:25 Stewarding Influence46:44 Thank You and OutroSeries Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc• Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix• Ep.3 Leading...","thumbnail_url":"https://img.transistorcdn.com/2mRSIBcnU8Sqds_xr5TMkpWikF5RJ2r-eu6NtIbosyw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NWU2/Y2Y1MTY3ZmY5MDcw/ZmYxNWU5MzY5NDVj/ZjM0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}