{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Second Act Business Owner","title":"The Power of Process in Sales","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/be34bc9b\"></iframe>","width":"100%","height":180,"duration":836,"description":"Do you actually have a sales process — or are you just winging it? If you can't explain your sales process step by step, you're leaving money on the table. Control in your business starts with a clear, defined, and repeatable sales process — one that's been written down, tested, tracked, and measured. Whether you're a solopreneur just getting started or you've been at this for years, this episode will challenge you to get honest about where your process stands and give you the tools to improve it starting today.HighlightsIf you don't have a sales process, you don't have control — and most business owners mistake a process problem for a sales problemEvery business, regardless of size, needs a consistent and documented sales process to get consistent resultsYou must track every step of the sales process — not just total sales — so you know exactly where things are breaking downYour process will evolve over time, and that's a good thing — but you can't improve what you haven't definedThe real shortcut in sales is completing the sales process, not skipping steps in itA real estate company with a 33-step sales process shows just how powerful a thorough follow-up system can beA documented sales process makes it possible to coach a new salesperson and pinpoint exactly where they need helpMarketing and sales are not the same thing — marketing brings people to the door, sales takes them through itYou already have a sales process; it just hasn't been written down yetChapters0:34 — Welcome and Big Question1:47 — Why Sales Needs Process3:01 — Track Every Step3:46 — Evolve and Follow the System6:13 — Real Estate 33-Step Example7:47 — Scale With Coaching and Systems8:33 — Define Your Process10:35 — Sales vs. Marketing12:22 — Final Challenge and WrapWant to get more help from Lee with your business? Visit her website: https://leegray.actioncoach.com/This show is part of the ICT Podcast Network. For more information, visit ictpod.net.","thumbnail_url":"https://img.transistorcdn.com/UHctF0fSnGkn2C4Imb7d98gnuXEhzORJCAl2AR04KOY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZWFk/NWZhOTQ1NTI5OGZl/YjQ1NmNhZjQzMzcx/ODc4Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}