{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing for Developers 2026","title":"Case Study: Freek and His Team Launch a New App","html":"","width":"100%","height":180,"duration":679,"description":"Justin does a live teardown of the landing page for There There, a new AI-powered help desk from Spatie in Belgium. Practical takeaways for launching a product in the AI age.00:00 Intro and first look at There There's landing page00:52 Headline and design — clean, modern, tight01:11 Show the humans behind the product (team avatars, hover states)01:24 Why human faces matter in the age of AI vs. autonomous companies like Polsia02:37 Make your product screenshots interactive with hoverable feature highlights03:17 Structured text content on your page feeds LLMs and AI search03:41 Real testimonials with photos build trust (Lars Lofgren conversation callback)04:28 Get reviews on Trustpilot, G2, Capterra, Product Hunt, and Reddit04:59 Team photo and \"a real person replies\" footer05:52 Pre-launch waiting lists are the most potent marketing moment06:22 The About page — professional team photos signal trustworthiness07:17 Publish your docs early to seed search engines and LLMs08:14 Live test: Googling \"what is There There app?\" and \"is it trustworthy?\"09:42 Trust and reputation matter more than ever with so many spammy AI sites10:08 Wrap-up — two thumbs up, just fix a few typosLinksThere There — AI-powered helpdesk by SpatieSpatie — Belgian dev agency / open source creatorsPolsia — Autonomous AI company platformFreek Van der HertenFlare, Mailcoach, Ray — Other Spatie productsTrustpilot, G2, Capterra, Product Hunt","thumbnail_url":"https://img.transistorcdn.com/EvV8LFfuh_g_hIfKDmcAuyDA2ozOHRVhCKICOmeRkRs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZmY3/Njk0MWQ0ZjVlMjli/ZTQwZTdiMTIyMTcx/NzhiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}