{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Taking Flight: The Entrepreneurs Journey Podcast","title":"Building Better Company Culture - Rayo Torres - Taking Flight: EO Atlanta Podcast - Episode # 022","html":"","width":"100%","height":180,"duration":2132,"description":"Today’s guest is a marketing expert dedicated to driving her company’s growth and success! She also has a passion for growth strategy and implementation. Please welcome to the show Rayo Torres, Chief Operating Officer at CargoSprint. Rayo joins host Sarah Tourville to share about renewing your mindset and building community culture. Learn with Sarah about how to maintain company participation and purpose!\n\nTakeaways:\nThe most important task that Rayo believed she got right on her first flight was clarifying the problem the company was solving. By adding value to the users who they were connecting with and in their platform, maintained that core problem to be solved using their technology.\nThe ultimate mission for CargoSprint is to enhance the human experience, particularly in the cargo industry. This industry can be very stressful, especially for those involved in a fast-paced environment, air cargo. As a humanistic business, technology is used to improve these experiences and reduce stress levels for operators by providing assistance and creating a more relaxed work environment.\nWhile CargoSprint’s network was expanding, the primary focus initially was on air cargo. One of the key offerings CargoSprint gives today is a platform that enables truckers to receive payment seamlessly from freight forwarders. By establishing truckers as vendors in the system, freight forwarders can easily pay their charges through our platform.\nAt the beginning of COVID, a challenge that was faced was transitioning to remote work and adopting a hybrid model. Regardless of whether employees are in the office or working from home, it remains essential to maintain a strong connection to the company's purpose. Not just mentioning the values, but embedding them, ensuring they are lived every day. \nTo foster connection with a team, Rayo’s program includes designated days for specific focus to help highlight and encourage participation in company values. A hybrid schedule, this help to...","thumbnail_url":"https://img.transistorcdn.com/zAgprPiTWGJO8AFTmhJBE0ZxW9JQBnRvkpY2cNsAqdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2U4/ZDdlYzEwODlmYTAy/ODJjYzJjMDYyODAx/OWE2MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}